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You Play, Nature Wins.


~Evolving educational, digital games.

~Providing ethical clothing options. 

~Giving profits to conservation charities.

you play, nature wins

70% of all profits go to conservation charities like IUCN, OAUKWWF and RSPB

We aim to mobilise the next generation of animal protectors through educational, digital experiences.

How to start?

Download the free app. Create your avatar that will interact with your friends in the game.

You get 10,000 coins when you sign up, enough to complete your collection. Nip over to the Space Ranger’s space ship to swap the coins for packs of artefact cards. You’ll keep your collection safe in Professor V’s Laboratory. Any duplicate cards can be swapped with online friends in the Community Space Ark. 

We are here to help!

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Play Extincts and learn about endangered animals and their habitats.

Collect Artefact cards

Each card contains digital DNA, information about an animal currently on the brink of extinction.

Build your collection

Collect all four cards for each animal and get the 3D model for your virtual collection.

Organic, sustainable, plastic-free and fully recyclable.
High-tech, low-waste, circular clothing. Shop

Made from Global Organic Textiles Standard (GOTS) certified cotton from ethically accredited, wind-powered factories using recirculated water. Social Accountability International Standard (SA8000) certified production. 


Over 40,000 species are threatened with extinction that's 28% of assessed species in the IUCN Red List.

About Us

We believe in doing business for good and ensuring profits go to legitimate conservation organisations.


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